The Blogging Book

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Profitable blogging is the key to turning your passion into a real income, and its easier than you think…


Have you dreamed of creating a money-making blog around your passion, but have no idea where to start?

Do you have a small business or startup that you would love to take online but have no idea how to find customers or build an audience?

Are you an aspiring blogger that struggles to maintain consistent traffic, to grow traffic, and to make money from your efforts?


As a passionate writer, traveler, and marketing consultant, I can relate to all three of these situations.

For years, I wanted nothing more than to wander around the world writing stories of travel and working on my own terms. Fast forwarding years ahead, I finally figured out the recipe for creating a website, filling it with engaging stories and content, attracting passionate and engaged readers, and earning money from that site – via my own products and sharing the products of others.

After 2 years traveling the world, writing, and researched, I finally learned a simple, straightforward process for building a blog that makes money around any passion. Today, I blog for a living – about travel, fitness, food, entrepreneurship and more.


If your dream is to blog about your passion and get paid for it, without a boss, or attract readers and potential customers to your products, this book,


If any of these apply to you, then this book, The Blogging Book: An Ultimate Guide to Blogging for Profit and Content Marketing is exactly what you need.

WHAT IS “THE BLOGGING BOOK”

The blogging book is a true manual for blogging, created from notes and lessons over 2 years of blogging, captured in a 300+ page book. The blogging book is organized by topic and blogging stage to be easily understandable by all levels of bloggers and digital marketers, and structured to help you solve your most pressing blogging problems as they come up.

What is covered in the Blogging Book?

The Blogging Book covers everything you will need to know in your first two years of blogging to build a site, content, audience, and income streams without any other training by covering the following topics

  • SEO Fundamentals
  • SEO Keyword Research
  • Onpage Optimization (SEO)
  • Technical SEO (Site speed, sitemaps, broken links, and more)
  • Digital Marketing: Pinterest, Reddit, Quora, Email Marketing
  • How to choose your niche and how to use it in blogging
  • How to create your brand, vision, niche, and strategy
  • Assessing whether blogging is for you based on potential profits, competition, and effort required (by niche)

The Blogging Book also covers the pitfalls to avoid that I tested but now forgo, and why using your time for other things (the above) is more worth your time

  • Don’t waste your time on social media marketing (Instagram, Facebook, Tik Tok, etc.) unless you already have 10,000 followers
  • Don’t waste your time on building links until you’ve reached 25,000 sessions per month – focus on writing good SEO’ed content instead
  • Don’t pay anyone else to do your SEO

Some warnings to save you time and let you know we’re not screwing around

  • The average “pro blogger” makes between $4,000 to $9,000 per month, depending on their niche
  • The average blogger blogs steadily for 2 years and writes 150 to 200 good articles (SEO’ed, marketed) before their blog can become a full time job

If those two facts work for you…then you may be up for the challenge of blogging, and I highly recommend getting The Blogging Book as soon as you’re ready.

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90 DAY MONEY BACK GUARANTEE

The Blogging Book will launch with a 90 day money back guarantee, no questions asked.

So…if you start reading the book and realize the effort and diligence required isn’t for you, simply contact us within 90 days about a refund and you’ll get one…no questions asked.

FOREVER UPDATES

This book has been in the making for 2 years, and it will continue to evolve. Purchase now, and we’ll update you with the newest version as soon as it comes out. Just quickly email us as info@themarketingbit.com to verify your purchase, and your updated book will be on its way.

SCROLL ON FOR A PREVIEW OF THE CONTENTS

Not convinced yet? Scroll on to read our full table of contents and discover exactly what you’ll learn in this book

CONTENTS OF THE BLOGGING BOOK

  • WHO IS THIS BOOK FOR? (ASPIRING BLOGGERS, SMALL BUSINESSES, AND STARTUPS IN SEARCH OF CUSTOMERS)
  • HOW THIS BOOK IS WRITTEN (AS A STEP BY STEP MANUAL COVERING THE ESSENTIALS OF MONETIZED BLOGGING)
  • WHAT THIS BOOK WILL DO FOR YOU: GIVE YOU THE ESSENTIAL TOOLS, TACTICS, AND SKILLS TO BUILD AND RUN A MONETIZED CONTENT PLATFORM

MANAGING YOUR EXPECTATIONS FOR BLOGGING

  • ASSESSING THE OPPORTUNITY OF BLOGGING AND HOW IT FITS YOU ON DAY 1
  • WHAT WORK SHOULD YOU EXPECT WHILE BUILDING A SUCCESSFUL BLOG?
  • WHAT DOES IT TAKE TO SUCCEED IN BLOGGING?
  • A GLIMPSE OF OUTLIER SUCCESS IN BLOGGING
  • MY FAVORITE REASONS TO BUILD A BLOG AS A BUSINESS
  • BLOGGING FOR BUSINESS OWNERS: CONTENT MARKETING AS A SOURCE OF CUSTOMERS
  • UNDERSTANDING THE UPS AND DOWNS OF BLOGGING
  • MY EXPERIENCE WITH BLOGGING: HOW I LEARNED, AND WHY MY PERSPECTIVE IS WORTH HEARING

THE BLOGGING PROCESS OVERVIEW

  • INITIAL PHASE OF BLOGGING: WRITE AND PUBLISH THE FIRST 25 PIECES OF CONTENT
  • A NOTE ON MONETIZATION DURING THE INITIAL PHASES OF BLOGGING
  • STEADY STATE / MATURITY PHASE OF BLOG: REINFORCE RELATIONSHIP WITH READER AND IDENTIFY MORE NEEDS TO FILL

AN INTRODUCTION TO HOW BLOGS MAKE MONEY

  • HOW BLOGS MAKE MONEY (BROKEN DOWN BY NICHE)
  • HOW YOUR BLOG MONETIZATION SHOULD CHANGE AS YOUR BLOG GROWS
  • MONETIZING YOUR BLOG WITH AFFILIATE MARKETING
  • MONETIZING YOUR BLOG WITH PROGRAMATTIC ADS (E.G., EZOIC, MEDIAVINE. ETC.)
  • SELLING OWNED PRODUCTS (INFORMATION PRODUCTS)
  • SPONSORED POSTS
  • OTHER OPPORTUNITIES FOR MONETIZING YOUR BLOG

THE MILESTONES TO AIM FOR IN BLOGGING

  • TRAFFIC ORIENTED MILESTONES AND THE ACTIONS YOU SHOULD TAKE TO ACHIEVE EACH AND CONTINUE GROWING
  • 2,500 MONTHLY SESSIONS
  • 5,000 MONTHLY SESSIONS
  • 10,000 MONTHLY SESSIONS
  • 25,000 MONTHLY SESSIONS
  • 50,000 MONTHLY SESSIONS
  • 100,000 MONTHLY SESSIONS

THE IMPERATIVES AND ESSENTIAL CONCEPTS OF SUCCESSFUL BLOGGING

  • “CHOOSING YOURSELF”
  • KEEP THE 80/20 PRINCIPLE IN MIND: DO WHAT CREATES RESULTS FOR YOU, AVOID WHAT DOESN’T
  • ADAPT AND PIVOT CONSTANTLY: IN CONTENT, AUDIENCE, MARKETING, AND MONETIZATION
  • ALWAYS PLANT SMALL SEEDS (AND PERFORM TASKS) THAT REQUIRE LITTLE TIME, AND LITTLE EFFORT, FIRST
  • WATER AND TEND PROJECTS THAT PROVE THEMSELVES
  • REMEMBER, YOU CAN ALWAYS RETURN TO IMPROVE LATER, BUT STARTING QUICKLY AND EFFICIENTLY IS ESSENTIAL
  • FOCUS ON LONG TERM OUTCOMES OVER SHORT TERM GAINS, AND UNDERSTAND WHICH ACTIONS LEAD TO SHORT/LONG TERM OUTCOMES.
  • YOU WILL NEED ONE, HEALTHY CHANNEL TO CONNECT WITH TRIBES.  CULTIVATE THE HEALTH OF THAT “RELATIONSHIP”
  • ONCE YOUR PROCESS IS ESTABLISHED, TRUST THAT PROCESS
  • ASSESS ROUTINELY.  REPEAT WHAT WORKS, ELIMINATE WHAT DOESN’T, EXPERIMENT BASED ON YOUR GUT
  • KNOWING YOUR WHY
  • “THE ONE THING” AND KNOWING YOUR “ONE THING”
  • THE LEAN STARTUP METHOD
  • THE LAST HOUR PRINCIPLE

CHOOSING YOUR BLOGGING NICHE

  • WHY DO YOU NEED A WELL-DEFINED NICHE IN BLOGGING?
  • AN OVERVIEW OF THE MAJOR BLOGGING NICHES, AVERAGE PROFITS, AND COMPETITION
  • A NOTE ON NICHE VALIDATION IF YOU HAVE ALREADY DECIDED ON YOUR NICHE
  • NICHE SELECTION GUT CHECK

DEFINING YOUR BLOG’S BRAND, MISSION, “WHY”, AND HOW YOU’LL EXECUTE

  • DEFINING YOUR BRAND USING THE “THE GOLDEN CIRCLE”: WHY, WHAT, HOW
  • STEP 1: DEFINE YOUR BLOG’S “WHY” AND YOUR BLOG’S PURPOSE
  • STEP 2: DEFINE YOUR HOW, YOUR ASSETS, YOUR STRENGTHS THAT EMPOWER YOUR BLOG’S MISSION, AND HOW YOU WILL DELIVER VALUE TO YOUR READERS
  • STEP 3: DEFINE WHAT VALUE YOU DELIVER (PRODUCTS, SERVICES, ETC.) THAT SERVE YOUR “WHY” BY ACCOMPLISHING YOUR “HOW”
  • NOW, USE THE “WHY, WHAT, HOW” APPROACH TO BEGIN DEFINING YOUR BLOG’S BRAND
  • A NOTE ON HOW YOUR “BRAND” AND PURPOSE WILL CHANGE AS YOUR BLOG GROWS
  • DEFINE YOUR MISSION WITH A VISION AND MISSION STATEMENT
  • DEFINING THE VISUAL ELEMENTS OF YOUR BRAND

BUILD YOUR SITE (FIND HOSTING AND BUILD YOUR SITE)

  • WHY SELF-HOSTING FOR BLOGGING?
  • WHY WORDPRESS FOR BLOGGING?
  • HOW TO START A SELF-HOSTED WORDPRESS SITE
  • CHOOSING HOSTING FOR YOUR WORDPRESS SITE
  • OVERVIEW OF HOSTING OPTIONS
  • HOW TO PURCHASE YOUR HOSTING
  • CHOOSING AND PURCHASING DOMAIN (WEB ADDRESS) FOR YOUR BLOG
  • ADVANCED BLOGGING TECHNIQUES: BUYING EXPIRED DOMAINS
  • CHOOSING THE RIGHT PLATFORM FOR YOUR BLOG (WORDPRESS, WIX, SHOPIFY, BLOGGER)
  • HOW TO INSTALL WORDPRESS WITH YOUR HOSTING PROVIDER
  • CHOOSING A WORDPRESS THEME FOR YOUR BLOG
  • HOW TO INSTALL A WORDPRESS THEME
  • STAGE 2 OF BUILDING YOUR BLOG: OPTIMIZING THE OTHER ELEMENTS OF YOUR BLOG

A BRIEF LESSON: SEO FUNDAMENTALS

  • INTRODUCTION TO SEO: WHY DOES SEO MATTER?
  • ESSENTIAL SEO TERMS AND CONCEPTS
  • HOW WRITING EXHAUSTIVE AND ENGAGING ARTICLES HELPS SEO
  • SEO KEYWORDS AND LOW COMPETITION KEYWORDS: WHAT THEY ARE AND WHY THEY MATTER
  • UNDERSTANDING WHAT MAKES A GOOD, LOW COMPETITION SEO KEYWORDS
  • UNDERSTANDING SEARCHER INTENT: WHAT IT IS, AND HOW TO RESEARCH IT FOR AN SEO KEYWORD
  • THE ESSENTIAL TOOLS FOR SEO: KEYSEARCH/SEMRUSH, GOOGLE ANALYTICS, AND GOOGLE SEARCH
  • A CLOSER LOOK AT THE TOOLS YOU NEED TO SUCCEED AT SEO IN BLOGGING

TECHNICAL SEO: OPTIMIZING YOUR SITE FOR SPEED, SEARCH INDEXING, AND USER EXPERIENCE

  • SITE SPEED
  • SITE SPEED ON MEDIAVINE: OPTIMIZE FOR MOBILE SPEED IN YOUR DASHBOARD

THE SEO KEYWORD RESEARCH PROCESS

  • THE CRITERIA FOR LOW COMPETITION SEO KEYWORDS: WHAT MAKES A GOOD, LOW COMPETITION SEO KEYWORD?
  • STEP 3: FILTER OUT KEYWORDS BY NUMBER OF RESULTS IN SERP (USING GOOGLE SEARCH OR SEMRUSH)
  • STEP 4: FILTER OUT BY KEYWORD DIFFICULTY RATING (VIA KEYSEARCH OR SEMRUSH)
  • STEP 5: CONFIRM THAT THE PAGE 1 RESULTS HAVE EITHER 2 RESULTS WITH LOWER DA THAN YOURS OR LACK ON PAGE KEYWORD OPTIMIZATION
  • STEP 6: FILTER OUT KEYWORDS BY MONTHLY SEARCH VOLUME (USING KEYSEARCH OR SEMRUSH)
  • STEP 7: COMPILE ALL OF THE RELEVANT WORDS IN A SPREADSHEET AND PRIORITIZE BASED ON A MONTHLY VOLUME/RESULTS EQUATION
  • ADVANCED KEYWORD RESEARCH TACTIC FOR ESTABLISHED BLOGS: CONTENT EXPANSION ON RANKING TOPICS AS AN AUTHORITY

ONPAGE SEO AND SEO WRITING

  • ON PAGE SEO FAQ

MONETIZING CONTENT

  • OVERVIEW OF THE MAJOR WAYS TO MONETIZE A BLOG, AND THE WAYS I RECOMMEND
  • GUIDELINES FOR MONETIZING YOUR BLOG EFFICIENTLY
  • DECIDING WHICH MONETIZATION PATHS TO BUILD YOUR BLOGGING STRATEGY ON
  • AFFILIATE MARKETING
  • HOW TO INCREASE AFFILIATE MARKETING INCOME
  • FTC DISCLOSURE REQUIREMENTS: AN ESSENTIAL COMPONENT OF AFFILIATE MARKETING
  • PREMIUM AND PROGRAMMATIC ADS FOR MONETIZING BLOGS
  • THE PREMIUM AD NETWORKS I RECOMMEND JOINING: EZOIC AND MEDIAVINE
  • SELLING YOUR OWN PRODUCTS (INFORMATION PRODUCTS, COURSES AND PHYSICAL PRODUCTS)

MARKETING YOUR BLOG: HOW TO BUILD AN AUDIENCE AND GET READERS ON YOUR SITE

  • ACTION ITEMS FOR THIS SECTION

PINTEREST MARKETING CHECKLIST FOR BLOGGING

REDDIT MARKETING FOR BLOGS

QUORA MARKETING CHECKLIST FOR BLOGGING

IDENTIFYING YOUR SITE’S UNOFFICIAL AUTHORITY AREAS RECOGNIZED BY GOOGLE TO EXPAND CONTENT ON STRATEGIC AUTHORITY TOPICS

  • WHAT ARE “AUTHORITY TOPICS” AND WHY ARE THEY USEFUL TO US
  • HOW TO IDENTIFY WHAT AUTHORITY AREAS GOOGLE IS RECOGNIZING YOUR SITE FOR

REFRESHING AND MANAGING OLD CONTENT

  • WHY OLD CONTENT IS (POTENTIALLY) THE BEST CONTENT (AFTER A QUICK REFRESH)
  • QUICK CONTENT REFRESHES (FOR SEO)
  • CLICK THROUGH RATE OPTIMIZATION

How to turn your passion into a money making blog…

THE BLOGGING BOOK: AN ULTIMATE GUIDE TO BLOGGING FOR PROFIT

…launching soon…

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