Everything up until now in this book regarding SEO has been aimed at the elements of your content that people can read – headlines, content, keywords, search results, etc. Now we’ll focus on technical SEO. Technical SEO aims to optimize all of the “non-text” elements of your blog making it easier to interact with (e.g., … Read more
Though there are plenty of blogging platforms that allow you to simply hop on and start writing, such as Blogger, or easy “click and make” websites, like Wix, for aspiring bloggers, the only real option is to host your own website using the WordPress platform. In this section, we’ll discuss why a self-hosted WordPress site … Read more
Search engine optimization, or “SEO” is the process of structuring your content and your site in a way that search engines understand and in a way that aligns with the best user experience as judged by search engines. This process details exactly how to make your blog searchable on Google with WordPress sites. Though many … Read more
As our blogs mature and the libraries of content grow, we create a gold mine of proven content that is waiting to be dusted off, polished, and re-presented to the world. The Google algorithm prefers “fresh” content. In the same moment, information and trends are constantly changing and it is prudent to update our content … Read more
As our blogs mature and our content library on our blog grows, Google will begin to recognize the topics that we write on impressively well (compared to other sites) and that users love. Though there is no “official” acknowledgement of this “authority” from Google, savvy bloggers can use Google Analytics and awareness of their posts’ … Read more
Creating a blog, filled with engaging, informative content isn’t enough. That is only half of the job. Now, we need to take your knowledge to the next level by understanding how to get blog traffic and connecting that content with the readers it was designed for by marketing your blog. Marketing a blog is the … Read more
How to Write Article for SEO Keywords and Structure Content For SEO SEO is the best source for traffic to your blog as it is highly targeted, sustainable traffic that you can build your audience with. Once we’ve identified our target SEO keyword, which should be low competition and meet our keyword criteria we now … Read more
Learning SEO can be one of the most powerful tools in digital marketing for growing a site’s traffic, but can also be one of the most daunting and confusing concepts to learn as a beginner. Luckily, there are plenty of free SEO certification courses and SEO training tools online to help beginners get started while … Read more
Choosing and focusing on a niche in blogging is an essential first step and serves many valuable purposes, for you, your readers, and your pockets. If you hope to eventually make a successful, profitable blog, starting by exploring the proven, most profitable blog niches and choosing yours accordingly is the first step to blogging success … Read more
Just like any great person, product, or organization, the “personality” of your blog will either help or hurt your success from the start. That personality is more commonly referred to as your blog’s “brand”. In this section, we’ll take a structured approach to defining the brand of your blog, your blogs purpose, mission, and objectives, … Read more